Are you smarter than a physics professor? (Unqualified Offerings)

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Google Improves App Advertising With New Mobile App Extension

Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta.

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The Problem With Big Data Is That Nobody Understands It [Data]

The concept of Big Data—the practice of acquiring, analyzing and interpreting ridiculously huge data sets—is something much of the technology and business world is extremely excited about. But excited is about as far as it goes because, currently, there just aren't enough practitioners to make it work. More »

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Khloe & Lamar Recap: Welcome to Dallas, Rob

This week on Khloe & Lamar, the couple continued struggling as they adjust to life in a new city, with a new team, no friends around, and so forth.

Fortunately, or unfortunately, Khloe's family paid a visit.

Lamar's return to L.A. was documented last week. Now it's Rob Kardashian and Kris Jenner's turn to come to Dallas. How did everything turn out?

Let's find out in Sunday's Khloe & Lamar recap ...

"Being new to a city, not knowing anyone, I'm definitely lonely," Khloe Kardashian says. "Now that Rob's here it gives me someone to hang out with." Guess the best friend/assistant and camera crew aren't cutting it. Minus 10.

Khloe and Lamar reveal that they'd like Rob to move to Dallas. "I don't want to take a step backwards," he says. Ouch, Dallas. Ouch. Plus 20.

"I get it," Khloe says. "You have your own life, but Lamar needs you right now, Rob, like your boy is hurting…[and] I am really lonely in Dallas." Minus only 5, because as lame as Khloe is, what else does Rob have going on exactly?

"Mark Cuban takes care of me," Kris Jenner says. Minus 15 for Mark Cuban.

Kourtney and Kim Kardashian are flown into Dallas on a private plane for the Mavs game. Feel like home now Lamar? Is it a good thing? Wash.

"I'm so embarrassed that my mom would go behind my back and reach out to Mr. Cuban," Khloe says, pretending to actually care. Minus 10.

"My sisters and my mom, they tell me what to do a lot and it's so frustrating. I want to show everyone I'm capable of living on my own." - Rob. Dude. Either freeload off your famous family and enjoy, or don't. Just stop whining. Minus 10.

Plus 20 for Kris actually reaching out to Lamar. "Kris, I think she feels for me because she understands my mother passed away at a young age," he says. "She always has words of encouragement, and it seems like what she tells me sticks."

Even Khloe sees how much she helped lift his spirits. Plus 5.

"Moms are moms," Khloe says. "Does she embarrass me? Yeah. Is she annoying at times? Yeah. But that's my mom and I think if you asked anyone about their mom they'd say the same thing." Not to Kris Jenner levels. Minus 40.

Lamar gives props to Kris for reaching out to Mark for the box seats, saying knowing where his family was helped him during the game. Couldn't have helped that much, as he was soon released by the Mavs. Minus 15.

Maybe now he'll heed her words and quit the NBA? Minus 10.

Rob decides to stay in Dallas. Freeloader. Plus 5.

EPISODE TOTAL: -65. SEASON TOTAL: -195.

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This Stunning Electric Bike Is Like a Jet Fighter On Two Wheels [Desired]

This is the ZecOO, an electric motorbike that can reach 75mph with a range that goes from 55 to 85 miles. No bad. But what I really like is its weird, anime jet fighter aesthetic, from its retro-futuristic profile to the extruded gauges to its front suspension. More »

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Justice Department clears Google of WiFi wiretapping violations

Two years ago, Google drove its way into a fair amount of hot water when it accidentally (as was claimed) scooped up private data over WiFi while collecting Street View and location data. Now, the Justice Department has cleared the prolific mapsters of the wiretapping violations. The DOJ made its decision not to push for prosecution based on reports from employees and investigating key documents reports Wired. The Wiretap Act (which is the relevant one here) was argued to only pertain to "traditional radio services," by US District Judge James Ware, but neither the DOJ or FCC said they could find any evidence that Google accessed the date it snared. In an extra move of openness, the search giant has also released the entire FCC report on the Street View investigation (redacted to protect identities) which can be found in the more coverage link. So, next time you see the famous camera-topped wagons roll around, you can leave your tin hat in the closet.

Justice Department clears Google of WiFi wiretapping violations originally appeared on Engadget on Sat, 28 Apr 2012 15:33:00 EDT. Please see our terms for use of feeds.

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Analysis: Student loan agreement? Not so fast. (The Arizona Republic)

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Schemer updates Android app, opens the doors to all

Schemer -- you know that invite only Google service -- has had an update to its Android application, and has also thrown open the doors to all. Until now access has been by invite only -- think Google Music, Google+, sounds pretty familiar doesn't it. Invites to the service though are no longer required, and anyone can sign up, including right from within the app itself. 

The concept itself is pretty interesting, fitting it into your life could be somewhat difficult though. We'll let Google do the explaining -- they do it better than us -- so if you're not familiar, hit the source links at the bottom for more information. There's a short video to be found after the break too. It's kind of fun to fool around with, and now it's open to all it would be rude not to take a look. It's pretty well tied into Google+ too, so you'll find it pretty populated when you step inside. 

So, what about the Android application update. Well, besides the ability to sign up now, we also get a refreshed UI. There's a new homepage, with suggestions for schemes for here and now based upon your location, the time and even the weather. Search has been improved with a new search results page showing results from your schemes and other users on one page. You can also search for schemes to do while home vs nearby while you're out and about. 

Additionally, we get a new profile page and a whole heap of bug fixes. Whether or not Schemer will stick around, only time will tell. But, you have to love Google for trying out new things. If you fancy trying it out for yourselves, click on past the break for the Google Play Store download links and QR Code.  

Source: Schemer

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Predictably named iPavement puts hotspots into the sidewalk

We know what it's like to be in a foreign country without a mobile internet connection. Although there are domestic options making it easier to connect our devices abroad, Spanish company iPavement wants to help confused tourists (and their confused devices) by seamlessly integrating hotspots into tiles -- which are seamlessly integrated into the ground. It's unclear whether users will have open access to the entire world wide web, or only controlled info about the city, but the service is at least free to use. The 24kg (53lb) tiles are slightly larger than normal, installed a maximum of 20 meters (66 feet) from one another and only work at temperatures between -10 - 45 degrees Celsius (14 - 113 degrees Fahrenheit). Touristy cloud apps like maps, coupons, and traffic updates in various languages are also a part of the deal, and you would look like less of a tourist without that huge guide to Madrid. Just lose the fanny pack and you'll be set.

Predictably named iPavement puts hotspots into the sidewalk originally appeared on Engadget on Sat, 28 Apr 2012 13:48:00 EDT. Please see our terms for use of feeds.

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Leaked Rayman Legends for Wii U trailer showcases NFC feature (video)

If you're counting down the days till the Wii U is released, you might recall that back in January Nintendo chief Satoru Iwata said the console will ship with an NFC chip inside. Well, you can now get a taste of how games will incorporate that feature, thanks to this just-leaked trailer for Rayman Legends. According to the video, Rayman Rabbid action figures can jump into the game when a player taps them to the Wii U's screen. (It looks like that trick will work with an Assassin's Creed Ezio Auditore da Firenze figurine too.) Check out the trailer, courtesy of Gamekult, while you can -- after all, Ubisoft didn't want you to glimpse the U's magical powers just yet.

Continue reading Leaked Rayman Legends for Wii U trailer showcases NFC feature (video)

Leaked Rayman Legends for Wii U trailer showcases NFC feature (video) originally appeared on Engadget on Fri, 27 Apr 2012 13:43:00 EDT. Please see our terms for use of feeds.

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